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Climate-smart practices become more accessible for farmers through Farmer.CHAT

Farmer.CHAT is a Generative AI Assistant from Gooey.AI and Digital Green.

NEW YORK, NY – Digital Green has announced a new product that aims to enhance the development of farmer-driven content, research outputs, and policy guidance at scale. This service was developed by generative AI startup Gooey.AI and partnerships with the Governments of India and Ethiopia, FAO, Microsoft, and Societal Thinking.

Famer.CHAT is a locally responsive farmer advisory service designed to facilitate real-time communication between governments and farmers on the frontlines of climate change and water security issues.

By developing content based on call center logs, transcribed training videos and farmer feedback in local languages, this service provides critical two-way exchange that can benefit both parties.
“The best source of information for farmers is other farmers,” said Rikin Gandhi, CEO of Digital Green. “Leveraging generative AI technology alongside our years of experience in creating accessible agricultural advisory content for millions of small-scale farmers across India, Ethiopia, Kenya—and beyond—has the potential to be life changing for the productivity of not just millions of farmers, but hundreds of millions.”

Over its 15-year history working with national governments around the world, Digital Green has facilitated access to trusted agricultural advisory services that have benefited over four million farmers worldwide.

“We believe that by empowering farmers with more knowledge about climate-smart practices we can help them increase their incomes while also building resilience to climate change,” added Rikin. “Our mission is not only about providing better access to tailored information for productivity, but also helping people adapt quickly as climate and market conditions change rapidly.”

“AI has the potential to aid the productivity of everyone,” says Gooey.AI Co-founder Dev Aggarwal. “In Farmer.CHAT, we’ve combined technologies like GPT and vector databases from Microsoft Azure OpenAI, speech recognition from and the ease of use of Google Docs to create a simple WhatsApp conversational bot. Now any government extension agent or farmer can type or talk in their own language and get clear answers with links to relevant Digital Green videos.”


About Digital Green

Digital Green has institutionalized farmer-to-farmer videos to enhance public extension with Ministries of Agriculture in Ethiopia, India, and Kenya, enabling 54,000 government extension agents facilitate screenings and capturing farmer feedback & data, producing 7,000+ location-specific, videos in 40 languages.

About Gooey.AI

Gooey.AI works to simplify generative AI for organizations everywhere through its platform of reusable, low-code workflows and strategic consulting.

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