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Woman in a Field


An AI Assistant by Gooey.AI and Digital Green 
to make vetted farmer knowledge accessible.

Don't have WhatsApp?

No problem. Just ask your farming related question below. 

Building AI Bots in the Real World

Building a cool LLM + RAG chatbot demo is easy but inevitably s**t goes wrong. Learn more from our CEO Sean Blagsvedt about the challenges and practical steps we've implemented at Gooey.AI 

Have a look at the slide deck here! 

Farmer.CHAT Press Release

New York. Generative AI startup  Gooey.AI  and global development organization Digital Green have come together to announce a revolutionary new product, Farmer.CHAT, to address the needs of farmers on the frontlines of climate change and water security. This service was developed in collaboration with the Governments of India and Ethiopia, FAO, Microsoft, and Societal Thinking and recently featured at the 2023 UN General Assembly Briefing on “Science-based Evidence in support of Sustainable Solutions''


Farmer.CHAT is a locally responsive farmer advisory service designed to facilitate real-time communication between governments and farmers on the frontlines of climate change and water security issues. It is a GPT4-based, multi-lingual artificial intelligence (AI) platform that empowers farmers and government extension agents with data-driven insights and decision-making tools to optimize crop management, reduce waste, and increase yields. The platform combines editable documents, 1000s of best practice videos, agriculture call center transcripts and other vetted data sources to deliver real-time, actionable recommendations to Indian and Ethiopian farmers, helping them make informed decisions about planting, irrigation, fertilization, pest control, and more.

Farmer.CHAT serves as a virtual agronomist, providing personalized advice and guidance to farmers through an intuitive chat interface. Farmers can simply send a text (or audio) message on WhatsApp, Telegram or, which analyzes their questions and responds in local languages with tailored recommendations based on the specific needs of their crops, location, and other contextual factors.  

“The best source of information for farmers is other farmers,” said Rikin Gandhi, CEO of Digital Green. “Leveraging generative AI technology alongside our years of experience in creating accessible agricultural advisory content for millions of small-scale farmers across India, Ethiopia, Kenya—and beyond—has the potential to be life changing for the productivity of not just millions of farmers, but hundreds of millions.”

“AI has the potential to aid the productivity of everyone,” says Gooey.AI’s Technical Co-founder Dev Aggarwal. “In Farmer.CHAT, we’ve combined technologies like GPT and vector databases from Microsoft Azure OpenAI, speech recognition from and the ease of use of Google Docs to create a simple WhatsApp conversational bot. Now any government extension agent or farmer can type or talk in their own language and get clear answers with links to relevant Digital Green text and video content.” 


Farmer.CHAT is available now in English, Hindi, Telugu, Swahili and Amharic in India, Ethiopia and Kenya with more languages and supported crops coming throughout 2023.

About Digital Green

Digital Green has institutionalized farmer-to-farmer videos to enhance public extension with Ministries of Agriculture in Ethiopia, India, and Kenya, enabling 54,000 government extension agents to facilitate screenings and capturing farmer feedback & data, producing 7,000+ location-specific, videos in 40 languages. Over its 15-year history working with national governments around the world, Digital Green has facilitated access to trusted agricultural advisory services that have benefited over four million farmers worldwide.

Farmer.CHAT as featured at the:
United Nations 77th General Assembly

FAO Science and Innovation Forum 2023

2 min. teaser

DigitalGreen CEO, Rikin Gandhi's talk

Farmer.CHAT on WhatsApp

Scan Image to Chat


हिंदी - Hindi



bhojpuri 3.png

తెలుగు - Telugu




አማርኛ - Amharic


Swahili - a beautiful illustration of female farmers in Kenya with growing coffee green f

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